Salesforce Consultancy & Development
I help ambitious organizations get maximum value from Salesforce by designing and building the custom solutions, integrations, and AI agents their business actually needs.
Why it matters
You're already invested in Salesforce: the licenses, the setup, the promise of a smarter, more connected way of working. And you've likely seen glimpses of what it can do.
But standard configuration only goes so far. The real gains come from solutions that are tailored to how your business actually operates: custom integrations, smart automations, and AI agents that eliminate manual work and turn Salesforce into a system that actually gives you an edge.
That's where I come in. I speak your language and ask the right questions, so you don't just get tasks executed. You get real clarity on what actually works and adds value. I think along with you at both a strategic and a detailed level, and I actively look for ways to make things faster and smarter. The goal is that you feel well-supported and fully confident in what gets built.
And because I can build it myself, there are no intermediaries. That means short lines of communication, fast results, and real flexibility. Changes happen quickly, without the overhead.
What I do
I cover the full spectrum, so you never need to coordinate between multiple specialists.
Build intelligent AI agents with Salesforce Agentforce that automate complex tasks, handle customer interactions, and give your team better information to act on. All natively within your Salesforce environment, from Prompt Builder templates to full agent configuration.
Custom Apex, Lightning Web Components, integrations, and managed packages. If it requires real engineering work rather than point-and-click configuration, this is where I excel.
Business process analysis, solution design, and implementation planning. I translate your challenges into a clear roadmap and then execute it. No separate technical team required.
Who is this for?
Starting from scratch
You're moving to Salesforce for the first time, perhaps from Excel, a legacy system, or a mix of tools. You have the opportunity to build it right from the ground up.
I'll make sure the foundation is solid, scalable, and built around how your team actually works.
Building on what you have
You already have Salesforce up and running. Now it's time to take the next step: deeper customization, new integrations, Agentforce capabilities, or cleaning up technical debt.
I'll extend your environment with confidence, without breaking what already works.
Recent work
Here are three examples of solutions I've recently built that I'm particularly proud of.
The situation: A financial organization receives reports with fund values and metadata buried in PDFs. Useful data, but extracting and entering it manually was slow, tedious, and error-prone.
The solution: I built an AI-powered processing pipeline directly inside Salesforce. Users drag-and-drop a PDF into a custom Lightning Web Component. An Apex controller feeds the document into an Einstein Flex Prompt Template (powered by GPT-4o Mini), which is invoked via a Flow. Live Salesforce data is injected as context so the AI reasons against real records. As the document is processed, the extracted data appears in a review screen where users can check everything and save with a single click.
The result: What previously took minutes of manual data entry per document now takes seconds, with near-zero error rate.
The situation: Onboarding a new customer required a compliance officer to manually perform company lookups, credit screenings, and identity verification across multiple external systems. Time-consuming, inconsistent, and prone to human error.
The solution: I built a fully automated KYC pipeline triggered the moment a new record is created in Salesforce. Apex orchestrates sequential external API calls: company details, risk database screening, and identity verification, consolidating all results directly onto the relevant Salesforce records.
The result: A consistent, auditable, and near-instant compliance process that frees the compliance team for work that genuinely can't be automated.
The situation: Managing pricing across dealers, customer segments, and product lines was complex and growing messier. Every time a business rule changed, it required a developer.
The solution: I built a configurable pricing engine in Salesforce with a Lightning Web Component interface. Sales teams define assortments, discounts, and dealer tiers through a clean UI. Under the hood: cascading filter logic, specificity-based discount resolution, and a turnover-driven dealer pricing engine, all stored as versioned JSON. The interface includes a live preview and a clean separation between B2B purchase conditions and customer sell-out pricing.
The result: Business rule changes happen in minutes, by the business itself. No code deploys needed.
Whether you have a specific project in mind or just want to explore what's possible, let's talk.
Schedule a free intro callThe process
I start by asking the right questions: about your business, the challenges you're facing, and what a successful outcome looks like to you. No assumptions, no cookie-cutter approach.
Based on what I learn, I create a clear, tailored plan covering scope, approach, and a realistic timeline. You'll know exactly what to expect before we begin.
I get to work. Agile, focused, and transparent. I can start within days, deliver working results quickly, and keep you in the loop throughout.
Who I am
I'm a freelance Salesforce consultant, developer, and architect operating through Forcelution B.V. since 2017. Before going independent, I worked at Accenture, where I helped large organizations implement Salesforce and developed a deep understanding of both business processes and technical architecture.
I hold the Salesforce Application Architect and System Architect certifications, among others, which means I don't just build things that work today. I design solutions that scale.
Alongside my consultancy work, I co-developed Enhanced Approval Requests Pro, a 5-star AppExchange app used by organizations worldwide. Building a commercial Salesforce product has made me a more rigorous, standards-conscious developer.
What keeps me engaged is what's still coming, especially Agentforce and the automation possibilities it opens up. This is the most interesting time to be working in this space.
FAQ
Working with an independent specialist has clear advantages: no unnecessary layers, no endless back-and-forth between consultants and developers, just direct communication and fast decisions. I'm flexible, fully focused on your project, and accountable for the end result. Many clients tell me this is the most efficient way they've ever worked on a Salesforce project.
My sweet spot is mid-sized to larger organizations with enough complexity to warrant custom solutions. But don't rule yourself out. If you're not sure whether your situation is a fit, just reach out and we'll figure it out together.
Agentforce is Salesforce's platform for building AI agents: digital workers that can handle complex tasks autonomously, inside and outside of Salesforce. It represents one of the most significant shifts in the Salesforce platform's history. Getting it right requires both deep technical knowledge and business understanding. It's one of my primary areas of focus right now.
It depends on current availability. The easiest way to find out is to reach out or schedule an intro call via Calendly. We'll go from there.
That depends entirely on scope and complexity. Most engagements run a few days per week over several months. Some clients work with me on an ongoing basis so we can continuously improve their environment and implement new ideas. Reach out with your situation and I'll give you a realistic estimate.
Yes, and I do this regularly. I work alongside existing partners or internal teams to build specific components, solve complex technical problems, or implement Agentforce capabilities that require deeper expertise.
Yes. While I'm based in the Netherlands and work with many Dutch clients, I work with organizations internationally as well. Remote collaboration is no problem.
Let's talk
Whether you have a specific project in mind or just want to explore what's possible, I'm happy to talk it through. No pitch, just a straightforward conversation about your situation.
Based in the Netherlands · Available internationally
